Privacy Policy
This Privacy Policy describes how RECOM ECOMERCE, trading as Blake London (“Blake London”, the “Website”, “we”, “us” or “our”), collects, uses and discloses your personal data when you visit our website, use our services, make a purchase on blake-london.com or communicate with us about the Website (together, the “Services”).
In this Privacy Policy, the terms “you” and “your” refer to the user of the Services, whether a customer, a website visitor or any other person from whom we collect data.
Please read this Privacy Policy carefully. By using or accessing our Services, you acknowledge that your personal data may be collected, used and disclosed in accordance with this policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for operational, legal or regulatory reasons.
We will publish the updated version on the Website and, where necessary, update the date of the last revision.
How We Collect and Use Your Personal Data
To provide our Services, we collect personal data about you from various sources.
The information we collect and use depends on how you use our website and services.
In particular, we may use the information we collect to:
- Communicate with you
- Provide, maintain and improve our services
- Process and fulfil your orders
- Arrange delivery of your orders
- Process returns and refunds
- Comply with our legal obligations
- Enforce our terms and conditions and other policies
- Protect our services, our rights and those of our customers
- Detect and prevent fraudulent, illegal or malicious activity
Personal Data We Collect
The categories of personal data we collect depend on how you use our website and services.
By “personal data”, we mean any data that can directly or indirectly identify you.
Information You Provide Directly to Us
The information you provide directly to us may include:
- Contact details, such as your name, address, telephone number and email address.
- Order details, including your name, billing address, delivery address, payment confirmation, email address, telephone number and products ordered.
- Account details, such as your username, password and information used to secure your account.
- Customer service information, including information you choose to share with us.
- Returns and refunds information, including return requests, complaints and refunds.
- Marketing preferences, including your choice whether or not to receive promotional messages from us.
- Reviews and submitted content, including product reviews, comments, feedback, photos or other content submitted through our services.
Some features require certain information to be provided.
You may choose not to provide this information, but this may mean that we are unable to process your order or that you cannot access certain features.
Automatically Collected Information
We may automatically collect certain information about your use of the website, known as “Usage Data”.
To collect this information, we may use cookies, pixels and similar technologies.
Usage Data may include:
- How you access and use the site
- Information about your device
- Your web browser
- Your operating system
- Your network connection
- Your IP address
- Pages and products viewed
- Your activity in your shopping basket
- The links you click
- The website that referred you to us
- The dates and times of your visits
- Your interactions with our services, emails or advertisements
Information Obtained from Third Parties
We may receive certain information about you from external service providers and partners who collect or process data on our behalf.
These third parties may include in particular:
- Shopify and other technical providers
- Payment providers
- Carriers and logistics partners
- Returns providers
- Customer service providers
- Fraud prevention and security providers
- Analytics providers
- Advertising and marketing partners
- Social media platforms
Our payment providers may collect data needed to process your payments, including details of your bank card, bank account or billing address.
When you visit our website, open or click on our emails, or interact with our advertisements, certain information may be collected automatically through technologies such as:
- Pixels
- Web beacons
- Cookies
- Third-party libraries
- Similar tracking technologies
Information obtained from third parties is processed in accordance with this Privacy Policy.
How We Use Your Personal Data
Providing Products and Services
We use your personal data to provide the Services and to perform our contract with you, including to:
- Process your payments
- Prepare and fulfil your orders
- Arrange delivery
- Send you notifications about your orders and deliveries
- Process returns, exchanges, cancellations and refunds
- Create and manage your account
- Communicate with you about your purchases
- Provide features relating to your account
- Respond to your customer service enquiries
Where applicable, Shopify may also process certain data in accordance with its own privacy policy.
Marketing and Advertising
We may use your personal data for marketing and promotional purposes, including to:
- Send you promotional messages by email or other authorised means
- Inform you about new products, offers or promotions
- Personalise your shopping experience
- Show you advertisements related to our products
- Tailor certain advertisements on our website or on other platforms
- Measure the performance of our advertising campaigns
- Understand how customers interact with our marketing communications
You can unsubscribe from our promotional emails at any time using the unsubscribe link in those emails.
Security and Fraud Prevention
We use certain personal data to detect, investigate and prevent potentially fraudulent, illegal or malicious activity.
If you create an account, you are responsible for keeping your login details confidential.
We recommend that you do not share your password or login details with third parties.
If you suspect that your account has been compromised, please contact us as soon as possible.
Communicating with You and Improving Our Services
We may use your personal data to:
- Provide customer support
- Respond to your questions and complaints
- Communicate with you about your account or your orders
- Improve our services
- Understand the needs of our customers
- Maintain our business relationship with you
- Improve the functionality and performance of the website
Cookies
Like many other websites, we use cookies.
Cookies may be used to:
- Remember your actions and preferences
- Save the contents of your shopping basket
- Enable the checkout process
- Provide certain features relating to customer accounts
- Improve website performance
- Protect the website against fraud and malicious activity
- Carry out statistical analysis
- Understand how users interact with the website
- Measure the performance of advertisements
- Personalise certain products, services and advertisements
We may allow certain service providers and business partners to use cookies to provide their services, analyse site usage and measure or personalise advertising.
Most browsers accept cookies automatically.
However, you can delete, block or restrict certain cookies through your browser settings or, where available, through our consent management tool.
Blocking certain cookies may affect the functionality of some parts of the website.
How We Share Personal Data
In certain circumstances, we may share your personal data with third parties in order to process your orders, carry out our business activities or comply with our legal obligations.
In particular, we may share certain data:
- With service providers that provide hosting, IT, payment processing, analytics, customer service, storage, order fulfilment, logistics, delivery and returns services
- With financial institutions and payment providers
- With transport and logistics companies
- With service providers responsible for handling returns
- With our marketing and advertising partners
- With analytics providers
- When you ask us or give us permission to share certain information
- When you use built-in features of third-party platforms
- With our professional advisers, including our accountants, lawyers, auditors and insurers
- In connection with a merger, acquisition, restructuring, insolvency or sale of assets
- Where necessary to comply with a legal obligation
- In response to a lawful request from a competent authority
- To enforce our terms and conditions and policies
- To protect our business, our services, our customers, our rights or our property
- To detect or prevent fraud and security incidents
The data concerned may include in particular:
- Your name
- Your email address
- Your telephone number
- Your billing address
- Your delivery address
- Information relating to your orders and transactions
- Information relating to your account
- Products viewed or purchased
- Your communications with our customer service team
- Returns and refunds information
- Usage Data
- Approximate location data based on IP address
- Your marketing preferences
- Your interactions with advertisements
We do not use sensitive personal data to infer your personal characteristics.
Third-Party Websites and Links
Our website may contain links to websites or platforms operated by third parties.
When you visit a website that is not operated or controlled by Blake London, we recommend that you review that website’s privacy policy and terms of use.
We are not responsible for the privacy policies, security or content of independent websites.
The inclusion of a link to a third-party website does not necessarily mean that we endorse that website or its practices.
Children’s Data
Our services are not specifically intended for children.
We do not knowingly seek to collect personal data directly from children.
If you are a parent or legal guardian and suspect that a child has provided us with personal data, please contact us so that we can look into the matter.
Security and Storage of Your Data
No security measure is completely infallible and we cannot guarantee absolute security.
Information transmitted over the internet may also carry certain risks during transfer.
We recommend that you do not send sensitive or confidential information through unsecured means of communication.
We retain your personal data for as long as reasonably necessary, taking into account in particular the need to:
- Manage your account
- Provide our services
- Process your orders
- Keep records relating to your order
- Facilitate returns and refunds
- Provide customer service
- Comply with our tax, accounting and legal obligations
- Prevent fraud
- Resolve disputes
- Enforce our contracts and policies
- Establish, exercise or defend legal claims
When personal data is no longer needed, we may delete, anonymise or securely destroy it, subject to our legal obligations.
Your Rights
Depending on where you live and the applicable law, you may have certain rights in relation to your personal data.
These rights are not always absolute and certain legal exceptions may apply.
Right of access
You can request access to the personal data we hold about you and ask for information about how it is used.
Right to erasure
You can request the deletion of certain personal data we hold about you.
However, we may need to retain certain information to comply with our legal obligations or to defend our rights.
Right to rectification
You can request that inaccurate or incomplete personal data be corrected.
Right to data portability
In certain circumstances, you can request to receive some of your data in a structured, commonly used and machine-readable format.
Where applicable, you can also request that it be transferred to another organisation.
Right to restriction of processing
In certain circumstances, you can ask us to temporarily restrict the use of some of your personal data.
Right to object
You can object to certain processing of your personal data, including processing based on legitimate interests or used for direct marketing purposes.
Withdrawal of consent
Where we process your data on the basis of your consent, you can withdraw that consent at any time.
Withdrawing consent does not affect the lawfulness of any processing carried out before the withdrawal.
Managing Your Communication Preferences
We may send you promotional messages by email.
You can unsubscribe at any time using the unsubscribe link in our emails.
Even after you have unsubscribed from marketing communications, we may still send you non-promotional messages relating to:
- Your orders
- Your account
- Your deliveries
- Your feedback
- Your refunds
- Security
- Requests you have made to customer service
Exercising Your Rights
You can exercise your rights by contacting us using the contact details provided at the end of this policy.
We will not treat you unfavourably for exercising your data protection rights.
Before responding to a request, we may ask for certain information to verify your identity.
This information may include your email address and certain details relating to your account or order.
Where permitted by law, you may also appoint an authorised person to act on your behalf.
We will respond to your request within the time limits set by applicable law.
Complaints
If you have a complaint about how we collect, use or process your personal data, please contact us using the contact details below.
We will review your complaint and do our best to resolve it.
If you feel our response is unsatisfactory, you may also lodge a complaint with the relevant data protection authority.
As RECOM ECOMERCE is established in the Netherlands, you may in particular contact the Autoriteit Persoonsgegevens, the Dutch authority responsible for the protection of personal data.
Customers in the United Kingdom may also contact the Information Commissioner’s Office (ICO), where it has jurisdiction.
International Users
We may transfer, store or process certain personal data outside the country in which you live.
Your data may also be processed by our service providers or partners in other countries.
Where your personal data is transferred outside the European Economic Area and this is required by law, we put appropriate safeguards in place.
These safeguards may include in particular:
- An adequacy decision recognised by the European Commission
- The European Commission’s Standard Contractual Clauses
- Other transfer mechanisms recognised by applicable law
This section relates solely to the processing and storage of personal data.
Contact Details
If you have any questions about this Privacy Policy or wish to exercise your rights in relation to your personal data, please contact us:
Email: info@blake-london.com
Phone: +44 20 3769 5431
Customer service hours:
Monday to Friday: 9:00 am – 5:00 pm
Saturday and Sunday: Closed
Shop name: Blake London
Warehouse address:
Unit 16, Mill Farm Business Park, Millfield Road, Hounslow, TW4 5PY, United Kingdom
Company name: RECOM ECOMERCE
Company registration number: 92049044
Company address:
Verdunplein 17,
5627 SZ Eindhoven,
The Netherlands